Martin Hoffmann, the co-CEO and CFO of Swiss footwear and sports apparel brand On Holding , said Wednesday that physical locations continue to play a major role in retail. "Retail really is an important element now, it really elevates how you experience the brand. "All of a sudden, you have a huge uptick in [ecommerce], Harrod's next door makes more revenue, sees more inflow of apparel requests, so it's really working." On Holding recently opened a retail location in the Williamsburg neighborhood of Brooklyn, with the aim of connecting with the local community, especially growing families, according to Hoffmann. We want to grow long term, so we don't need to chase anything in the next one or two years," he said.

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Persons: Martin Hoffmann, Hoffmann, CNBC's Jim Cramer, Harrod's, Roger Federer, Cramer Organizations: Nike, Boston Marathon Locations: London, Williamsburg, Brooklyn